A commitment to innovation and sustainability
I help organizations turn complex information into clear, practical communications that people actually use. Instead of chasing buzzwords, I blend strategy, writing, and production know-how to create brochures, decals, flyers, newsletters, and in-house education projects that are accurate, on-brand, and easy to act on.
A passion for creating projects
I offer a focused set of communication and project services for partners who need clear, accurate materials, whether they are internal teams, municipalities, or enterprise clients.
Service Guides and How‑To Materials
I design service guides, how‑to booklets, and reference sheets that walk people through complex processes in plain language. Each piece is structured so readers can quickly scan, find what they need, and confidently take the next step.
Decals, Stickers, and Signage
I create decals, labels, and simple signage that give clear direction at a glance. These projects focus on hierarchy, legibility, and placement to keep instructions visible and easy to follow in busy real‑world environments.
Brochures, Flyers, and One‑Pagers
I develop brochures, flyers, and one‑pagers that explain programs, initiatives, or changes in a compact format. The goal is to balance copy and visuals so people understand the key message in just a few seconds, while providing enough detail for those who want to read more.
Newsletters and Internal Email Campaigns
I plan and write newsletters and internal email series that keep teams informed without overwhelming their inboxes. Each send is built around clear priorities, consistent structure, and links to deeper resources so employees know what matters most right now.
Intranet Content and Resource Hubs
I create intranet articles, landing pages, and small resource hubs that act as a single source of truth for ongoing topics. These projects focus on organization, naming, and navigation so people can trust the content and find it again when they need it.
Education and Program Materials
I create education-focused materials, including classroom resources, campaign handouts, and explainer pieces, for sustainability and recycling programs. The emphasis is on translating policy and technical content into approachable, age-appropriate, and action-oriented tools.
An array of resources
The work in this portfolio includes collaborations with organizations of all sizes, from community initiatives to large corporate operations, each needing accurate, on‑brand communications that people can actually use.
Welcome Email and Service Snapshot
- Salesforce welcome email that introduces new WM customers to local service information in a friendly, brand-forward layout.
- Uses dynamic fields to show current container types, service frequency, and weekday, so customers see their setup at a glance without logging in.
- Directs people to their local information page for schedules, guidelines, and disruptions, reducing confusion and helping them self-serve quickly.
Order Confirmation Email
- Salesforce-powered order confirmation email that thanks new customers and recaps key details like product, service frequency, and pricing in a clean, scannable layout.
- Uses dynamic fields for name, product, and contact information so each message feels personal while still being fully automated.
- Sets expectations for next steps and points customers to self‑service tools, reducing support calls and helping people get started smoothly with their new service.
Washington County
2026 Digital Service Guide
- Salesforce email and landing-page experience that introduces the 2026 Washington County service guide in a friendly, visual way.
- Focused on simple actions, like wasting less and preventing food waste, with clear tips that residents can apply right away at home.
- Uses photography, bold headings, and buttons to connect people to deeper resources while keeping the main message easy to scan on any device.
Federal Way 2026 Single-Family Service Guide
- Get clear, city-specific information for your home.
- Understand your recycling, yard waste, and garbage services for the 2026 service year.
- One easy-to-use guide
City of Portland Bulky Waste
- Get clear, city-specific information for your home.
- Understand how bulky pickup works alongside your regular recycling, yard waste, and garbage services.
- Designed to reduce confusion and make scheduling, preparing, and setting out bulky items as simple as possible
Federal Way 2026 Recycle Coach
- Annual bonus curbside pickup for large items in Federal Way.
- Get up to three bulky items collected at no extra cost once per year.
- Scan the code to learn what goes where and schedule your pickup in minutes.
Wenatchee Lock Your Container
- Safety-focused poster campaign encouraging customers to keep dumpsters secured and sites safer for everyone in Wenatchee.
- Clear, step‑by‑step guidance that turns abstract safety messages into simple actions people can actually follow on site.
- Visual design that pairs photography, icons, and concise copy to keep attention on the three key behaviors: close, observe, and act fast.
Employee HiVis Newsletter
- Monthly HiVis employee newsletter focused on practical safety tips and reminders for frontline teams.
- Short, scannable articles that translate policies and procedures into clear actions employees can take on every shift.
- Visual layouts that use icons, photos, and bold headings so key safety messages stand out in a busy workday.
- Space for local stories, near-miss learnings, and shout‑outs that reinforce a shared safety culture across sites.
Federal Way Food Drive Flyer
- Community food drive campaign supporting local food banks in Federal Way.
- Print and digital materials that clearly explain what to donate, where to bring it, and key collection dates.
- Friendly, approachable visuals and copy that make it easy for residents and employees to participate.
- Simple tracking tools and reminder touchpoints to help partners promote the drive and maximize donations.
Kirkland Recycle Container Decal
- Recycling container decal system designed for Kirkland customers.
- Clear, color‑coded labels that show what items go in each cart at a glance.
- Simple icons and plain language to reduce contamination and improve recycling habits at the curb.
- Durable materials and sizing tuned for visibility on shared and individual containers in real‑world conditions.
Spokane SMART Center Education Space
- Interior branding and education redesign for WM’s Spokane Materials and Recycling Technology (SMART) Center, focused on visitor learning and engagement.
- Classroom panels, hallway graphics, and facility signage that explain recycling processes step‑by‑step, from sorting to baling, using approachable visuals and language.
- Bold “recycle right” messaging placed throughout the space to reinforce key behaviors, reduce contamination, and connect daily habits to WM’s sustainability goals.
Columbia River “Close the Lid” Campaign
- Stormwater education decal designed to connect everyday dumpster habits to the health of the Columbia River.
- Simple bilingual message and bold visuals that show the impact of open lids on wastewater and local waterways.
- Clear, behavior-focused call to action that makes it easy for customers and employees to remember: close the lid, protect rivers and streams.
Portland Service Change Letter
- Customer notification letter explaining a change in service provider, schedule, and cart setup in clear, plain language.
- Structured to highlight what stays the same and what is new, reducing confusion and missed pickups during the transition.
- Includes QR codes and links that connect customers to digital tools for reminders, schedules, and self‑service account support, reinforcing the message beyond the letter itself.
Multifamily Recycling “Bottles, Jugs, and Tubs” Letter
- Resident education letter created for property managers to share clear, recycling-right guidance with multifamily tenants.
- Focused messaging on accepted plastics, bottles, jugs, and tubs, plus simple tips that reduce contamination and keep carts cleaner.
- Includes ready-to-use ideas for outreach, from posting reminders in common areas to adding content to newsletters and move‑in packets.
New Container Service Banner
- Promotional banner announcing temporary clean‑out containers for residential cleanups and small projects.
- Concise, benefit-led copy that explains sizes, flat-fee pricing, and what is included so customers know what to expect.
- Strong call to action that drives people to a local landing page for detailed rates, sizes, and ordering information .
“I am so glad the process has been revamped by “experts” and not just hobbled together by me. It was impressive to watch Allan guide the process to a successful completion..”
Cory Caldwell
Contract Compliance Manager WM
“Allan, thank you for always finding the story I can’t track down. Even if it doesn’t make the ‘top five’ list, it means a great deal to know I can consistently rely on you.”
Robin Freedman
Public Sectior Solutions Manager WM
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