LinkedIn, a powerful asset for anyone’s professional repertoire, can essentially be boiled down to 3 main things. The ability to connectempower, and educateyour life.

Later this month, on the 18th of August, I will be hosting a free seminar to help individuals new to LinkedIn get the most out of it. This post is meant to give individuals who just started with LinkedIn, or who have a profile that is underused, some inspiration for benefiting from this professional networking social site.

1. LinkedIn, first and foremost, is a tool to connect you to people for professional reasons. Ultimately you’re going to be using LinkedIn to showcase your talents and accomplishments, with the possibility of aquiring a new position. Employers take LinkedIn profiles very seriously, and you can bet they will be checking up on a prospect to see if they have a completed profile that is well managed. With LinkedIn, you can find and search for other people just as easily as you yourself can be found by others. There are many ways to increase your chances of being found, as well as ways to help you stand out from the crowd. For example, changing your title from Web Designer to Front and Back-End Web Designer can help set you apart from your competition. LinkedIn also has a ranking system for your profile. Filling out your profile so you gain the “All-Star” status is a feat in itself, but putting in the hard work to achieve this will be well worth it. It shows employers you know how to navigate new platforms for marketing yourself, as well as your dedication and desire to stand out from the crowd.

2. LinkedIn is a platform to empower your career. It is your own personal “digital resume”. You can add as much as you want, and go as in depth as you desire. There are certain things to keep in mind, of course, such as grammar, and sentence structure, but with LinkedIn you’re also able to add links and images to your projects. Unlike a physical resume, there is very little customization you have to worry about in terms of the overall layout. LinkedIn formats everything for you; however, you can rearrange the order of topics in your profile. Say you want to have your projects come first before your experience. You can do that with LinkedIn. Some of the fields you’ll become familiar with when creating a LinkedIn profile are:

  • ​Background
  • Education & Courses
  • Experience
  • Projects
  • Volunteer Work
  • Personal Awards
  • Skills & Expertise

Taking the time to carefully self reflect and fill out all the areas of your profile can help you empower yourself, and create a stronger sense of self worth, and confidence.

3. The last thing LinkedIn does for you–it gives you tools to educate yourself. There is a plethora of inspiration and education on LinkedIn. The official LinkedIn Blog is a vital tool for increasing your educational potential. The more you know about the industry you’re involved in, the greater asset you will become. You can also do research about your competition. As the old saying goes “Keep your friends close, and your enemies closer”. This can be a great metaphor for the fierce competition that is inherent in the workforce. Seeing first-hand how another electrician is marketing himself on LinkedIn is a great way to find inspiration to enhance your own credentials. If you like what you see, use similar tactics in your own profile.

Making sure you take the time to carefully fill out your Linkedin account will be time well spent. Scour the site for inspiration and choose connections wisely. Select people who closely resemble the type of people you’d like to be surrounded by. Remember, connect, empower, and educate yourself.

blog post originally posted on

-written by Patch Leishman



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